Jim Gulsen
Who I am
A creative and UX director, strategic thinker, and delivery leader. Growing up in Brooklyn, I never imagined I’d have the opportunity to work with some of the world’s most recognized brands and organizations. Every day, I’m grateful for the opportunities I’ve been given and for being part of a high-functioning business culture that’s always looking ahead.
What I do
Embracing new technologies, pioneering innovative applications, and discovering best practices are at the core of what I do. My work brings these elements to life in new products, blending creativity with cutting-edge technology to drive meaningful impact. I believe great work is achieved when the core of the users’ needs is uncovered and made to guide the creative process.
Building a Tech Culture
At Publicis Sapient, I’ve learned the importance of building a tech culture that broadens the definitions of inclusion and accessibility. This culture isn’t just about transparency and collaboration—it’s about ensuring that everyone’s voice is heard, people are kept in the loop, and everyone is encouraged to lead and reach their potential.
We’ve fostered an environment that values growth, transformation, openness, and business impact. As both a manager and an individual contributor, I’ve been dedicated to creating clear pathways for success and establishing guardrails when necessary to maintain sustainability and well-being across teams.
My Approach to Design
As it’s often said, the role of a designer is to be a good host. Throughout my career, I’ve strived to be a faithful brand steward, enhancing digital experiences for companies and their customers. My focus has always been on anticipating needs and helping brands tell their stories compellingly, with both style and substance.
My Vision for the Future
Over the last few years, technology has deepened design's relationship with engineering. Our design models are now literally made of data, powering our computational models. As we harness new AI superpowers, significant shifts in processes, platforms, and methods are on the horizon. By 2025, creativity and design teams may look much different than they do today.
I’m committed to contributing to a better future by advocating for inclusive and accessible practices and helping others do the same. I believe that the intersection of AI and design offers an unprecedented opportunity to reshape how we create, interact, and experience the world.
Let's Connect
Thank you for reading. I look forward to chatting with you about what’s next.