Hello, I’m Jim Gulsen.
A creative UX/UI designer and strategic thinker, transforming ideas into results.
I believe exceptional design begins by uncovering what users truly need and creating solutions that not only meet those needs but transform them into measurable business results. With a hands-on approach, I thrive on clarity, precision, and turning complexity into beautiful, user-centered experiences.
I’ve led award-winning initiatives in UX, design systems, and digital business transformation for top-tier brands. My work spans strategy to execution, driving innovation in interactive and e-commerce projects in cross-functional teams.
Below are some highlights of my work. Please feel free to reach out and discuss how I can contribute to your next project.
Carrier’s Leap Into the Future with AI
I led the design and discovery of AI-powered business transformation for Carrier, envisioning marketing automation, sales enablement, and personalized customer experiences. Grounded in a strategic vision, this work demonstrated the power of AI to streamline operations, enhance engagement, and drive business innovation.
I led the design and discovery of AI-powered business transformation for Carrier, envisioning marketing automation, sales enablement, and personalized customer experiences. Grounded in a strategic vision, this work demonstrated the power of AI to streamline operations, enhance engagement, and drive business innovation.
Beyond Banking: MasterCard’s All-in-One Financial Assistant
I designed a complete mobile banking app with an advanced demo for MasterCard, delivering a seamless personal finance experience. The app empowers users with tools for budgeting, saving, and spending insights, while helping banks attract and retain customers with cutting-edge solutions.
I designed a complete mobile banking app with an advanced demo for MasterCard, delivering a seamless personal finance experience. The app empowers users with tools for budgeting, saving, and spending insights, while helping banks attract and retain customers with cutting-edge solutions.
Serving Up a Record-Breaking Campaign to Fight Food Waste
As design lead for the Ad Council’s “Save the Food” campaign, I created a viral movement with an interactive meal-planning app and award-winning content. With 2.1 billion impressions—breaking Ad Council records—the campaign inspired measurable action to reduce food waste nationwide.
As design lead for the Ad Council’s “Save the Food” campaign, I created a viral movement with an interactive meal-planning app and award-winning content. With 2.1 billion impressions—breaking Ad Council records—the campaign inspired measurable action to reduce food waste nationwide.